One of the most inspiring ads this year. A new campaign launched by NatGeo Channel this year that rings so very true. BRAVO to the Live Curious development team for inspiring us all again on the greatness of being alive, human, curious!
Creative Director Patrizio Marini, Art Director Claudia Ganapini, Copywriter Federico Russo.
If you are, you breathe
If you breathe, you talk
If you talk, you ask
If you ask, you think
If you think, you search
If you search, you experience
If you experience, you learn
If you learn, you grow
If you grow, you wish
If you wish, you find
If you find, you doubt
If you doubt, you question
If you question, you understand
If you understand, you know
If you know, you want to know more
If you want to know more, you are ALIVE
Creative Director Patrizio Marini, Art Director Claudia Ganapini, Copywriter Federico Russo.
If you are, you breathe
If you breathe, you talk
If you talk, you ask
If you ask, you think
If you think, you search
If you search, you experience
If you experience, you learn
If you learn, you grow
If you grow, you wish
If you wish, you find
If you find, you doubt
If you doubt, you question
If you question, you understand
If you understand, you know
If you know, you want to know more
If you want to know more, you are ALIVE
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